Submitted by Magda Kowal
Essay on Advertising
Advertising has become one of the most dynamically developing branches of our economy. Both texts address its evolution and the
controversy of whether it is useful or harmful for our society.
The first extract endorses the concept of
electronically-enhanced vivid imagery to serve the purpose of attracting customers to a business. As well as its potential to provide
information and entertain people.
In addition, the writer states that innovative methods of advertising come with substantial economical
advantages, considering their effectiveness to promote products and
services. An example of these is the wide range of products being developed by the industry of digital screen media.
The second extract, on the contrary,
expresses potential dangers connected to the world of digital advertising. According to the author, not
only does it intrude upon our lives but also victimises those members of
society who find themselves more susceptible to such an aggressive form of
persuasion. These people are rarely able to differentiate between what product they
truly require as opposed to the one the advertisement convinces them to purchase.
Instead of enriching our environment, the author also argues that digital
billboards ruin our landscapes in the name of consumerism. He states that he almost misses the
days of run-off-the-mill, unimportant and discarded advertising posters.
As I see it, the world would surely be a
better place to live in without constant flashy reminders of what product
should act as our next craving. Not to mention the obvious dangers of even
glancing at a blinking billboard and being momentarily blinded by it while
driving.
270 words
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